{"id":12566,"date":"2014-03-23T11:37:26","date_gmt":"2014-03-23T15:37:26","guid":{"rendered":"http:\/\/www.berrywhale.com\/?p=12566"},"modified":"2014-03-23T11:37:26","modified_gmt":"2014-03-23T15:37:26","slug":"business-intelligence-and-gamification-in-the-tourism-industry","status":"publish","type":"post","link":"https:\/\/berrywhale.com\/en\/business-intelligence-and-gamification-in-the-tourism-industry\/","title":{"rendered":"Business intelligence and gamification in the tourism industry"},"content":{"rendered":"

Attracting \u00a0consumers’ attention and getting to know their tastes and interests are the fundamental objectives of market research<\/strong>. The fast-paced lifestyle we experience nowadays hinders the task creating a barrier and rejection towards traditional strategies set in place for the collection of data and development of business intelligence<\/strong>.
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\nMarketing has changed and, over time, strategies to understand consumer behavior have evolved in such a way that a client\u2019s mind is no longer made by a company; it is he or she who decides what they want and when they want it.
\nTravelling thousands of kilometers, beating traffic, the high costs associated with printing surveys and their implausible outcomes are part of prehistory.<\/p>\n

Thanks to technology, societal changes that have arisen and allowed marketing to reinvent itself and find alternatives to identify consumer demand and behavior. A clear example of this tendency is the emergence of the \u201cserious name\u201d<\/strong> (also known as the \u201capplied game\u201d).
\nSerious games are designed for other purposes other than the mere entertainment of its players. Its goal is to collect information about brand consumers, determine behavior patterns, thought processes, priorities and interests. In other words, a wide-ranging market investigation carried out across a revolutionary platform, and given different applications than its forerunners.
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Nowadays, the demand for quality services has resulted in the customer becoming the driving force and raison d’\u00eatre behind a company.
\nClients decide how much they wish to spend and how they want to spend it. The question remains as to how a business may learn this valuable information by means of technology.<\/p>\n

Such an application exists, which segments buyers according to their specific characteristics and particular needs becoming an essential tool for any business or corporations.
\nPlayinfo<\/a> engages users through gamification<\/strong> (or as the company calls them, “advergames”<\/strong>), allowing a customer to have fun while at the same time provide useful information that will provide a company a better understanding of their preferences, what they\u2019re looking for, their reactions at addressing a particular scenario or challenge, demographics, how to cater to their needs all the while taking the pulse of the market.<\/p>\n

Implementing Playinfo<\/strong> has the following advantages:<\/p>\n